Want to know one of the most underestimated – and lethal – reasons that lead to the destruction of businesses?
- It’s not the lack of product/service-market fit.
- It’s not the scarcity of capital.
- It’s not even poor execution.
- It’s loneliness.
Surprised? You should be paying more attention. While the apparent causes may vary, there’s a recurring pattern: entrepreneurs/business owners making strategic, crucial decisions completely alone.
Typical scenario:
- A critical decision arises (pivot? raise capital? cut the team?).
- You hesitate to voice doubts for fear of appearing weak.
- You seek shallow advice from people who’ve never been in the trenches.
- You act based on assumptions and unconscious biases.
- And you realize the real cost of that decision… when it’s already too late.
Meanwhile, elite entrepreneurs/business owners operate differently.
- They don’t make key decisions alone.
- They surround themselves with experienced advisors, real mentorship, and brutally honest feedback – exactly when they need it most.
- They access the “collective intelligence” that none of us could accumulate on our own.
Take note: One of the most neglected skills of an entrepreneur/business owner is not vision or execution. It’s the ability to build a circle of trust that confronts you with the truth – before the market does.
Now stop and think:
- What critical decisions are you facing in the silence of your own head?
- What’s the cost of continuing to “operate” this way?
In business, the greatest risk isn’t failing to execute – it’s failing to surround yourself with the right people who can challenge you, guide you, and help you make the crucial decisions before it’s too late.
That’s it.
